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MINI’s “Fan The Flame” Facebook Campaign

BMW’s MINI and agencies TBWA\Belgium and Agency.com have created a great live-streaming installation at the Brussels Motor Show for the launch of the new MINI Countryman. They placed the car on a 15%...

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BMW’s Virtual Car Race

BMW South Africa and digital agency iLogic have created an interactive social racing game experience to promote the new 1 series. Thanks to projection mapping technology, the automaker allowed...

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Audi’s Night Vision Assistant OOH Campaign

In order to allow Swiss drivers to experience the benefits of the new Audi infra-red Night Vision Assistant without actually owning one, Audi and agency Advico Young & Rubicam have placed...

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The Invisible Mercedes

The last time I remember seeing an invisible car was in 2002 James Bond movie “Die Another Day” and it surely was an Aston Martin. This time the invisible car is a Mercedes and it’s not just for a...

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